'Sɔ me mu' literally means 'hold me' in Twi, which is a dialect of the Akan language spoken in southern and central Ghana by about 6–9 million Ashanti people as a first and second language. Deeply inspired by the culture, way of life and the love for the people of this beautiful land, SO ME MU was born.
Our bags are ethically produced and locally made by skilled artisans in Ghana. Fully made of recycled or natural materials.
For every sold product a percentage of the proceeds will go to our foundation who supports children and families in need around Ghana, West-Africa.
We believe that our youth is the future. 100% of every donation goes straight to our foundation. We have been encouraging children with financial support in: school fees, exams, school supplies, new sports gear, shoes, clothing, food, water etc. but also cooking facilities, electricity bills and food for families around Ghana. Materials are always purchased within Ghana to support the economy.
We currently collaborate with local artisans in Ghana. We love to extend the distribution of their products to a larger customer base. But also do we contribute to the social and economic impact of the people and their country. As a result, each purchase you make has a direct and positive impact on the lives of the artisans, and our chosen people and communities where we provide our donations. In this way everyone benefits from this beautiful collaboration.
In April 2018 we organised for the first time a three day trip for two young boys to the Wli Waterfalls in the Volta Region, the second largest waterfalls of West-Africa. During this trip they were creatively challenged by receiving a disposable camera to document their first adventure outside of their fisherman's hometown, Kedzi.
Creativity is a way of living life that embraces originality and makes unique connections between seemingly disparate ideas. We often think about creativity as making something, but in fact the root meaning of the word means 'to grow'. Creativity helps you see things differently and better deal with uncertainty. Studies show that creative people are better able to live with uncertainty because they can adapt their thinking to allow for the flow of the unknown.